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#techtuesday: smart jerseys, more Uber news, a loyalty program for dogs, the dyson electric car and more
Dyson launching electric car in 2020British inventor James Dyson (hero image) is investing £2 billion into developing a battery-powered vehicle, which is expected to launch in 2020. An email sent from Dyson to his employees revealed that a...
Posted by: Creativepool EditorialLeaders
#techtuesday: A washing machine that folds clothes, iPhone X and the tree that reads minds
The tree that reads mindsThe leaves of an artificial tree at this year's Burning Man Festival in Nevada illuminated with “light flocks” in response to visitors' movements, heartbeats and brain activity. A team from New York, San...
Posted by: Creativepool EditorialIndustry
AI writers: the future of content creation or a dangerous fake news tool? | #Trends2023
AI writers - which automate the writing of blog posts, articles and website copy - are one of the most cutting-edge, yet controversial, digital tools increasingly employed by SEO specialists, copywriters, advertisers, bloggers and marketeers...
Posted by: Creativepool EditorialFeatures
News to me - What does the news really need to look like anyway?
In ‘hold the front page’ news, the pundits on BBC Radio 4 offered that the race to choose this country’s next leader might well be decided by an electorate whose primary source of news - and so opinion - is still newspapers.That...
Posted by: RichardInspiration
Alexa reads Scarlett Johansson’s mind for the Super Bowl | #BehindTheIdea
Lucky Generals have worked on three previous adverts shown during the Super Bowl, the annual championship game of the NFL in the US. This year’s game will see the Cincinatti Bengals take on the Los Angeles Rams, and the advert the UK agency has...
Posted by: Creativepool EditorialFeatures
What Brands can learn from the AstraZeneca disaster on fighting fake news
It would be hard to define the AstraZeneca rollout anything other than a small disaster.The pharmaceutical company that was deemed the saviour from the all-mighty Covid blight is now going through a substantial PR crisis, with fake news popping up...
Posted by: Antonino LupoInside the life of a NBC News Producer – #MemberSpotlight
From Tokyo to London and a career in journalism, you can tell that Simeon Paterson has travelled far and wide. Perhaps that's even where his passion for journalism comes from - and we wouldn't be surprised.Journalism is an art, and it can be a...
Posted by: Creativepool EditorialWorkshop
Gotham Reads... For the smile of a child
"There is something about storytelling that expands the heart and soul of a child."This is how Andrew Geller from 1stAveMachine talks about the heartwarming Gotham Reads initiative, a YouTube channel gathering top celebrities, authors and creatives...
Posted by: Creativepool EditorialLeaders
Apple bites into TV, gaming and news subscription space
Global tech giant Apple has announced further plans for its original video subscription service that will launch later this year along with details of a new gaming platform and news media service.Screen timeApple TV+ will give users access to...
Posted by: Creativepool EditorialLeaders
International Women’s Day 2019: News brief
Wunderman launches Fund Female initiativeWunderman UK is launching a new initiative called Fund Female, encouraging its employees to consciously support female-owned businesses. Starting today and running for a week, staff will take up the...
Posted by: Creativepool EditorialLeaders
#techtuesday: Headphones that cool your ears, fake news flagging, emergency live streams and more
Emergency services can stream live video from your smartphoneAir ambulances in Kent, Surrey and Sussex have been trialling a smartphone app that lets doctors and paramedics view livestreamed video from the scene of an emergency before they arrive...
Posted by: Creativepool EditorialLeaders
#TechTuesday: IKEA solar batteries, wearable navigation systems and more iPhone 8 news
IKEA launches solar battery packs to rival Tesla's PowerwallIKEA is expanding its solar panel offering with a battery-storage solution, which it claims could help homeowners cut their electricity bills by 70%. The Swedish furniture giant has been...
Posted by: Creativepool EditorialLeaders
Fake News is damaging public confidence and social media companies need to do more
Just 20% of UK news audiences feel confident that the news they are reading is real and 70% want social media companies to take more responsibility for tackling fake news, research conducted for the7stars, the UK’s largest independent media...
Posted by: Creativepool EditorialLeaders
April Fools 2017: The Best Fake News
April Fools Day is an event that's perfect for modern media, given the potential for wide reaching mayhem and confusion. With the world currently a place where the unbelievable and the borderline satirical appears to hit the headlines on a daily...
Posted by: Benjamin HiornsLeaders
Top 10 Ads of the Week: Pamela Anderson reads fairytales to Refugees and other stories
Pablo - MQHaving launched on the 16th January, the “We Swear” campaign from mental health research charity MQ is calling time on the unacceptable lack of progress in tackling young people’s mental health. New figures from the...
Posted by: Creativepool EditorialLeaders
Tesco and Rothco break pregnancy news on TV for Christmas spot
In the latest phase of and Rothco's Christmas campaign for Tesco Ireland, “Here’s to the Hosts,” the brand broadcasted the biggest surprise yet from Dubliner, Suzin. On Monday this week (November 21), young mum, Suzin, broke the...
Posted by: Creativepool EditorialLeaders
News UK will this evening launch the first ever TV ad for its new digital betting and gaming platform, Sun Bets.The 60” TV commercial is a noisy, disruptive, confident celebration of football culture, emphasising the friendship, fun and...
Posted by: Creativepool EditorialLeaders
Find Enlightenment.Each one of us is different, which is why customisation and personalisation have been at the forefront of our minds. Starting on Monday 17th of July, you will be receiving a new innovative weekly email. The Lastest News &...
Posted by: CreativepoolLeaders
The refugee crisis story on NBC news
The Londoner was working in central Afghanistan when he stepped on a landmine and lost both legs and an arm five years ago. He has endured more than 30 operations since then. "I understand what it is to suffer from war," the 44-year-old said as he...
Posted by: Giles DuleyLeaders
Hacker News: 3D Printed Tattoos
French design company Appropriate Audiences have hacked a 3D printer and combined it with a tattooists' needle to create a unique “Tattoo Printer,” which might take a lot of the guesswork (and some would say artistry) out of future visits...
Posted by: Benjamin HiornsLeaders
Teenagers are bored with Facebook. But why is that such bad news?
MySpace is an astonishing use of new technology, which links people to one another, and allows them to share news, views, photos and comments. It is extraordinarily popular, particularly with younger people, and is growing every day. This makes it...
Posted by: Magnus ShawLeaders
Why the news is always bad.
Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...
Posted by: Magnus ShawLeaders
TBWA lose deputy director but are buoyed by news that Apple's own ads are not performing as well as their own
A report recently released by Bloomberg seems to suggest that Apple's decision to outsource less of their creative marketing to TBWA\Chiat\Day and take care of more of its marketing 'in-house' might not have been the brightest move. Results pulled...
Posted by: Benjamin HiornsWorkshop
Opinions - Carr trouble. Why bad news needn't be taxing.
by Magnus ShawJimmy Carr is recording an episode of the sweary panel show 'Eight Out Of Ten Cats' tonight. A week ago, that news would be no more intriguing than discovering your train has a filthy lavatory.But a week is a long time in a troubled...
Posted by: CreativepoolFeatures
Will AI Own April Fools' Day?The Best Piss-Take Campaigns of 2024
April Fool’s Day has rarely been seen as the bastion of creative excellence. It’s not about pushing the envelope or creating something with emotional resonance though, it’s about giving people a quick belly laughs and reminding them...
Posted by: Benjamin HiornsIndustry
Is There a Mental Health Crisis in the Creative Industries? #MentalHealthMonth
Be honest, how many of your creative colleagues and friends do you think are struggling right now with their mental health? If I asked myself that question, I’d probably have to answer more than half, myself included. On paper, that reads like...
Posted by: Benjamin HiornsFeatures
WHEN IDEAS KILL
The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions."Half my advertising spend is wasted;the trouble is, I don't know which half"- US retail magnate John Wanamaker (1838-1922).These...
Posted by: Matt BattenWorkshop
Why winning new business is difficult, misunderstood and vital
It may surprise some of you to learn that the job of creating new business opportunities within an agency, or any company for that matter, is the most difficult, misunderstood and vital. Here are three reasons why.Winning new business is...
Posted by: David AlexanderLeaders
Ads of the Week: Proud dads, proud Skittles, a nation going 'madbury' for Cadbury and more
ROTHCO - Dublin BusPublic service provider Dublin Bus wanted to add an extra level of ‘proud’ to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill...
Posted by: Creativepool EditorialLeaders
Ads of the Week: Celebrities save ugly, drunk tanks for Ascot and more World Cup spots
Curious Films - The Wilderness SocietyZoë Bell’s latest spot, “Save Ugly” for The Wilderness Society, boasts an A-list cast with the likes of Rosario Dawson, Cate Blanchett and Joel Edgerton. A three-minute musical comedy,...
Posted by: Creativepool EditorialLeaders
Ads of the Week: Sunny bear taming, the face of corruption and Halifax takes on Wizard of Oz
Brothers and Sisters - SunnySunny, the online lender, is launching a new TV ad - the latest instalment in the brand’s on-going “Life Support” campaign. The ad, created by Brothers and Sisters, transports viewers to a faraway place...
Posted by: Creativepool EditorialLeaders
#techtuesday: VR for cats, cryptocurrency for children, the Segway hoverboard and more
CAT VR is exactly what you think it isBrain-monitoring, emotion-measuring, digital marketing agency isobar was labeled one of the world’s most innovative agencies in 2018 by Fast Company. And with good reason! They’re one of the first...
Posted by: Creativepool EditorialLeaders
#techtuesday: Edible robotics, Nintendo's cardboard creations, robot swans and other stories
Nintendo Labo makes paying £50 for cardboard seem like a good ideaNintendo is aiming to introduce children to the world of coding and engineering with its latest deceptively ambitious product, Nintendo Labo. Designed to be used with the...
Posted by: Creativepool EditorialLeaders
Martin Sorrell: $200m Snapchat spend a “flea on the Elephant's backside”
When it comes to withering put-downs, WPP head honcho Sir Martin Sorrell is something of an old hand. The man, who is arguably the modern face of advertising, is possessed of a dry wit, however, that often translates to soundbites and headlines being...
Posted by: Benjamin HiornsLeaders
Stevie Rowing-Parker, a copywriter at Valenstein & Fatt (formerly known as Grey London), has launched his own range of Father’s Day cards with a difference - they recognise the feats of single mothers. Stevie lost his father aged five, and his...
Posted by: Creativepool EditorialLeaders
#TechTuesday: VR car design, the Amazon Echo touchscreen, electric wallpaper and more
The electric wallpaper that connects appliances by conductive inkLines of conductive ink thread between the protruding speakers and light boxes that form this interactive wall display, designed by furniture brand UM Project and wallpaper company...
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